You might be wondering what big data analytics is? As the name suggests, big data analytics is one in which a huge amount of data is analyzed and processed to find some useful information, detect similarities and differences, and unimaginable patterns to obtain something productive out of it. Before understanding big data analytics, it becomes necessary to understand big data in the world. One of the major definitions of big data also comes from what is known as very popular jargon – the three Vs. According to this jargon, big data has a huge variety, which is generated in non-decreasing volumes and comes with ever so increasing velocity. This might have been overwhelming and difficult to digest for some, but to cut it short; big data is so huge in terms of volume that the usual data processing tools will not be able to manage it, but can, however, be used for the betterment of any particular business or company. Don’t delay your career growth, kickstart your career by enrolling in this Data Analyst Course fees in Pune.
Why is Big Data even important for an industry?
Understandably, a company that handles thousands of customers daily generates so many data points for every transaction incurred. As the company scales, its data production also increases manifold. Thus, with the help of big data analytics, they can identify facts and figures to help promote their business in the long run.
● It can prove cost-effective: Due to increasing competition, there are now several players in the market who offer big data analytics at lower rates which is a win-win situation for all parties involved. Wish to pursue a career in data analytics? Enroll in this Best Data Analyst Course in Bangalore to start your journey.
● It helps make decisions quicker: When the executive board of a company understands how a particular fact claimed by the analytics is backed by the data produced by the company itself, it helps make tough decisions quicker.
Let us now find out how exactly is big data useful in the travel industry in particular:
● Helps in improving the customer’s experience – It can be said without any doubt that big data helps provide a more personalized, more central experience to the customer. With customer data readily available from social media or past travel experiences, big data can help curate a personalized plan tailor-made for each customer. Kickstart your career by enrolling in this Data Analyst Training in Chennai.
● Big Data can help devise better pricing strategies – Let us face it – every market is flooded with competition, and the same is the case with the travel sector. If a competitor charges even 1% lesser than some other brand, then that particular competitor would take away all of the market shares, such is the scenario. Naturally, no one would want to lose a potential customer hence the travel sector leverages the use of big data to devise better pricing strategies to cater to a broader spectrum of customers, thus increasing their conversion factor. Also, check this Data Analytics Certification Courses to start a career in Data Analytics.
● Better marketing positions: Without marketing, a company is nothing. No one will be aware of your existence if you do not market yourself. At the same time, you cannot just recklessly market your product to places where its demand is close to null. It would be a waste of money in that case. With big data, you can identify specific clusters, specific locations where your brand is the most popular and devise specific marketing plans accordingly with the hope of better outcomes in the long run.
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